Entrepreneur Network

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Associate Editor
2 min read
Brought to you by Entrepreneur Network

In this video, Entrepreneur Network partner and marketing expert Bolanile Maté of Be Better Paris visits Paris’ Madeleine & Gustave to discuss how to create an inviting and engaging retail space. The French home furnishings store, which opened its doors in late 2015, combines minimalistic design and comfort. As a result, customers want to stay and buy, she says.

If you're ready to open a retail store, Maté says to focus on creating "a world where the customer can interact with your brand" -- and Madeleine & Gustave does that very well with a retail space that she describes as the epitome of calm, cool and collected.

"I think that people don't realize that it's about more than the decor," she says. "It's so calm in here that it invites the customer to stay, which is actually what you want, because the longer a customer stays in a location, the more likely they are to buy."

Click play and learn more about ambiance, how to space merchandise, color coordination, interactive spaces and more in the world of modern retail. 

Related: Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.