When you're constantly producing content, it can quickly turn into a schedule-based obligation.
In this video, Entrepreneur Network partner Salma Jafri cautions against this mentality. Jafri says that the single most important tip for content marketers is to identify the specific purpose of each piece of content. "Don't just create for the sake of creating," she warns. Instead, ensure that everything you create will bring value to your audience.
Click play to hear more about how to create content that has a clear and direct purpose.
Watch more informative videos from Salma Jafri on her YouTube channel.
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