The Key to Winning Influence

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On this episode of Behind the Brand, Bryan Elliot sits down with Coltrane Curtis, founder of creative marketing agency Team Epiphany.

Curtis emphasizes the power of influence in selling and marketing products. Team Epiphany leverages influencers to develop scalable campaigns that are authentic, believable and organically backed. To get the most out of influencers, Curtis explains, you must build relationships with the teams that surround them.

It all comes down to the expansion of brands. Team Epiphany seeks to widen the landscape of the brands it represents, and the agency creates opportunities for influencers to be featured in spheres in which they would not otherwise be included. With this brand-building technique, the results are not always immediately apparent -- the transition is often slow and intentional.

Watch this full episode of Behind the Brand and hear more of Curtis's insights and experiences.

Related: This Longboard Company Is Rethinking Electric Vehicles

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Edition: October 2016

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