The Key to Winning Influence
Join Entrepreneur's The Goal Standard Challenge and make 2017 yours. Learn more »
On this episode of Behind the Brand, Bryan Elliot sits down with Coltrane Curtis, founder of creative marketing agency Team Epiphany.
Curtis emphasizes the power of influence in selling and marketing products. Team Epiphany leverages influencers to develop scalable campaigns that are authentic, believable and organically backed. To get the most out of influencers, Curtis explains, you must build relationships with the teams that surround them.
It all comes down to the expansion of brands. Team Epiphany seeks to widen the landscape of the brands it represents, and the agency creates opportunities for influencers to be featured in spheres in which they would not otherwise be included. With this brand-building technique, the results are not always immediately apparent -- the transition is often slow and intentional.
Watch this full episode of Behind the Brand and hear more of Curtis's insights and experiences.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
Click here to become a part of this growing video network.