Marketing Bootcamp

This Company Sees Right Through Your Label

  • ---Shares

Label Insight is a company devoted to revealing more about the brands you thought you knew. The company collects data from product labels and runs it through its own database to provide a variety of information on all kinds of items.  

In this video, Label Insight CEO Paul Schaut talks about why transparency is important for both consumers and companies. When consumers can make more educated choices about the brands they support, it builds a great deal of trust and brand loyalty.

Click play to hear more tips and insights from this CEO on topics such as employee incentives, raising cash and hiring.