Entrepreneur Network

What You Didn't Know About Pokémon Go

Entrepreneur Staff
2 min read

The hype around Pokémon Go has unquestionably been one of the most sudden and extreme in recent years. Not only has it pervaded social media of all kinds, but it also has had massive effects on the stock market.

In this video, Entrepreneur Network partner Phil Thompson explains the financial gravity of the augmented reality app. The app itself has only made about $14 million, yet Nintendo, the company that owns only about one-third of The Pokémon Company, has increased in value by about $19 billion and counting.

Click play to hear how Thompson explains the disproportionality and more facts about the app's quick rise to popularity.

Watch more videos from Phil Thompson on his YouTube channel here

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur