The best marketing strategy is simply authenticity. Sorry to burst your bubble, but there is no universal recipe that will work for every business. The upside, however, is that you just have to think about the core intentions of your business to develop the perfect marketing mix.
For instance, it makes sense for a graphic design firm to focus on utilizing Instagram, where it's easy to showcase a portfolio. Find a tactic that resonates with your bottom line. Don't waste time listening to comments from companies or colleagues about specific social media channels, because (hopefully) your business is unique.
The key to authentic marketing is starting from a sincere and personalized place. Click play to hear more about how to employ this useful perspective.
Watch more YouTube videos from Bobby Donahue on his channel.
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