Do You Know Your Client's ROI?
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Do you know your client’s ROI?
In this edition of AskJZ, Jordan Zimmerman, founder and chairman of Zimmerman Advertising, addresses why it is important to set a “return on investment” for your clients or your own business.
Zimmerman speaks about his client h.h. gregg, the electronics and appliances retailer, and how it equates “unaided awareness to revenue.”