ROI

Do You Know Your Client's ROI?

Guest Writer
Principal, Wine on the Street
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Do you know your client’s ROI?

In this edition of AskJZ, Jordan Zimmerman, founder and chairman of Zimmerman Advertising, addresses why it is important to set a “return on investment” for your clients or your own business.

Zimmerman speaks about his client h.h. gregg, the electronics and appliances retailer, and how it equates “unaided awareness to revenue.”

As always, if you have any questions or comments, reach out on Twitter: @JZspeaks and @tracybyrnes.

Related:

Simple Is the Only Solution for Retailers

Why the 'Everyone Gets a Trophy' Philosophy Needs to Die

What's More Important: Retaining Customers or Acquiring Customers?

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Which Ad Strategy Works for You?