My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

ROI

Do You Know Your Client's ROI?

Guest Writer
Principal, Wine on the Street
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Do you know your client’s ROI?

In this edition of AskJZ, Jordan Zimmerman, founder and chairman of Zimmerman Advertising, addresses why it is important to set a “return on investment” for your clients or your own business.

Zimmerman speaks about his client h.h. gregg, the electronics and appliances retailer, and how it equates “unaided awareness to revenue.”

As always, if you have any questions or comments, reach out on Twitter: @JZspeaks and @tracybyrnes.

Related:

Simple Is the Only Solution for Retailers

Why the 'Everyone Gets a Trophy' Philosophy Needs to Die

What's More Important: Retaining Customers or Acquiring Customers?

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur