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Why You Need to Set Sales Goals

Guest Writer
Principal, Wine on the Street
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Whether you’re a doctor, a retail specialist or an accountant, you need to understand your sales, general and administrative (SGA) expenses.

“Otherwise you’re flying blind,” says Jordan Zimmerman, founder and Chairman of Zimmerman Advertising.

In this edition of AskJZ, Zimmerman emphasizes the importance of having business acumen and creating a business plan with sales goals.

As always, if you have any questions or comments, reach out on Twitter: @JZspeaks and @tracybyrnes.

Related:

Do You Know Your Client's ROI?

Simple Is the Only Solution for Retailers

Why the 'Everyone Gets a Trophy' Philosophy Needs to Die

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