A Strong Company Culture Is Key for Long-Term Success

A healthy organizational culture helps to create and sustain a successful brand.

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2 min read
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is the backbone of any successful . It consists of a company's attitudes, beliefs, mission and philosophy.

In this video, partner Ivan Misner discusses the importance of fostering a strong organizational culture.

Culture permeates all levels of an , affecting the way people interact with one another and fueling a company's growth, Misner explains. With culture comes vision, beliefs, behaviors and traditions, all of which can be taught to new employees to create a cohesive work environment.

Core values tell the world who the organization is. A burning vision statement can give a business "laser focus." And engagement brings the organization together through collaboration and teamwork.

To learn more about establishing a company culture, click play on the video above.

Watch more videos from Ivan Misner on his YouTube channel here.

Related: 4 Ways to Become a Better Business Leader

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