How to Effectively Sell Using Social Media and Content Marketing
Free Book Preview Ultimate Guide to Social Media Marketing
The "P" in PRISM is simple -- people. Your first step to a successful strategy starts with building your audience across relevant social channels. From there, begin building relationships with your audience through the content you produce. Develop one-on-one connections with influencers in your industry -- that's where the "R" comes in. These relationships will help with inbound trafficking -- the "I" in the formula. Inbound trafficking utilizes these social channels to drive your audience to your website.
"S" is for subscribers. Many people underestimate the value of email today, but building up your email subscribers list is almost more effective than social media. For those who don't subscribe or buy, re-target them, Cleary advises. Use social media ads to re-target people who have been to your website before but didn't take action. Lastly, the "M" in PRISM stands for modernization, which Cleary explains as offering a sequence of special offers to new subscribers or first-time customers.
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