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How Two Entrepreneurs Went From Taking Selfies to Starting a Luxury Fashion Company

Davidson Petite-Frère and Aleks Musika first built massive followings on Instagram, then learned how to make money from their popularity.

On this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams visits men's fashion designers Davidson Petite-Frère and Aleks Musika at their social event in the Hamptons and asks how they turned a passion into celebrity endorsements, Russian catwalks and a consistent paycheck. The fashion partners also explain how social media (Instagram in particular) helped shape their career paths, and how they optimized their social media game to attract a larger audience.

Watch the video to learn more.

See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel

Related: Gerard Adams and Craig Clemens: Why Sales Copy is King

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