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Starting a Business / Storytelling

Filmmaker Philip Bloom's Advice for Successful Storytelling

The key to establishing a connection with your audience.
1 min read
This story originally appeared on Harvard Business School

Filmmaker Philip Bloom has spent the past 27 years perfecting the art of telling stories. In the film industry, as in business, connecting with an audience requires more than just a beautiful end product or a witty script.

What is the key to telling a story that resonates? According to Bloom, all story tellers, regardless of industry, must strive to create content that stimulates an emotional connection with their audience.

Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School. Learn more at HBXDriven.com

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