Filmmaker Philip Bloom has spent the past 27 years perfecting the art of telling stories. In the film industry, as in business, connecting with an audience requires more than just a beautiful end product or a witty script.
What is the key to telling a story that resonates? According to Bloom, all story tellers, regardless of industry, must strive to create content that stimulates an emotional connection with their audience.
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This story originally appeared on Harvard Business School