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How to Respond When an Avalanche Hits

CEO and Founder of Speakeasy Guild John Winsor talks disruption, culture, and timing.
This story originally appeared on Harvard Business School

Before he founded Speakeasy Guild, an on-demand marketing and advertising company, John Winsor was the visionary behind Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles.  

Both companies embrace disruptive business models to secure an advantage over their competition.

What must an organization keep in mind when disruption hits? According to Winsor, it is important to understand the impact on the psyche of individual team members and also on the culture of the organization. Instead of trying to control the outcome, sometimes it's necessary to ride the wave of the avalanche.

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This story originally appeared on Harvard Business School