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Starting a Business / Branding

This Serial Internet Entrepreneur Explains How to Find Your Core Message

Scott Duffy and Alan Taylor sit down with Summer Felix to talk about success in business.
- VIP Contributor
Co-hosted by Scott Duffy & Alan Taylor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Summer Felix has been in internet marketing “since internet happened.” Her unique ability to connect with anyone and take on his or her voice led her to co-found The Draw Shop, a whiteboard animation studio whose goal is to make jaws drop and mouths say “Whoa!” With The Draw Shop, Felix helps her clients hone their core messages and translates those messages into whiteboard animation videos that have proven to increase sales and marketing success.

The success of The Draw Shop was immediate. Felix and her co-founder Erik Kerr sold four videos before they even incorporated. But, The Draw Shop is just one of the many successes of Felix. Prior, she had owned and sold numerous online businesses and had made a big name for herself in the copywriting and ghostwriting worlds. Felix’s success in writing continues today with her novels The Right One and Lost and Profound.

Related: How This Idea Went From the Founder's Kitchen to a $20-Million Company?

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