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Starting a Business / How To Write a Business Plan

How 2 Entrepreneurs Wrote Their Business Plan on a Napkin at a Bar (and Why the Plan Worked)

The ZinePak co-founders had a simple strategy, and they stuck to it.
- VIP Contributor
Entrepreneur, angel investor, self-made millionaire at 24
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams spotlights Kim Kaupe, co-founder of ZinePak, which creates fan merchandise like a magazine, magnets and patches. Kaupe explains how she and co-founder Brittany Hodak came up with ZinePak's business model on a napkin at a bar. The entire plan was just two simple steps:

  1. Make money.
  2. Have fun.

That's it. But, by following those two simple steps, Kaupe and Hodak have transformed ZinePak into a sustainable business model. Click play to learn more about how they did it.

See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel

Related: Why You Need to Work for Your Opportunity, Not Wait for One

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