Customer Service

Are You Investing in Your Current Clients?

How much of your time do you spend trying to acquire new clients, and how much do you spend making sure your current clients are happy?
Contributor
Entrepreneur Network Contributors
2 min read
Opinions expressed by Entrepreneur contributors are their own.

The most reliable return on your investment comes from your current clients. These people already know about your brand and, in all likelihood, are in your perfect demographic. They're, quite literally, the people most likely to buy your product because they already have.

But, too many companies forget about these customers and focus on bringing in new clients, expecting the old ones to stick around. That's not how it works.

Make sure you keep your old clients coming back by using these tips.

Watch the video to learn more.

Related: How to Come Out on Top in a Competitive Market

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