Social Media

How to Use Social Media as a Public Relations Tool

Are you connecting with your target audience?
Contributor
Entrepreneur Network Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner Michelle Held breaks down how to use social media as a public relations tool and connect with a local audience.

Start by identifying what makes your particular business or location desirable. Do you solve a problem that no one else can? Are you a more convenient or appealing option? What makes you stand out from the crowd?

Then, learn to draw local customers in by promoting events in your area, especially by using pictures and video. That way, your audience will be able to see the visual evidence of everything you have to offer.

Click play to learn why this is important and more about how to use your social media. 

Watch more videos from MetroNY on their YouTube channel. 

Related: Leaders From Uber, eBay and More Share Tips on Success and Marketing?

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.