My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Online Marketing

Online Marketing Tips From a Tech Industry Guru

Hear Go Fish Digital's Kat Haselkorn's best tips for online marketing.
Entrepreneur Network Contributor
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Traveling to and speaking at conferences and events affords me the ability to meet and exchange ideas with other industry leaders. If you have not seen the first two videos from my Industry Leaders Success Tips, check out parts one and two of this series.

When I spoke earlier this year at Pubcon South Florida Interactive Marketing Association (SFIMA) Summit 2017 in Fort Lauderdale, I had the opportunity to catch up with Kat Haselkorn. Haselkorn is the director of content at Go Fish Digital, a Washington, D.C. full-service digital marketing agency. Go Gish Digital offers search engine optimization, online reputation management, content marketing, website design and paid advertising services.

One of Haselkorn’s best marketing tips is to set up a digital marketing presence online early in the startup phase. This means buying your own personal domain name as well as your business domain names early on in the process. Be sure to set up your social media accounts early as well. That way your brand is assured it has reserved its space online.

In terms of long-term success, Haselkorn suggests that you understand your industry well. She encourages her clients to spend as much time as possible in online discussions that center around the industry. That way they can become a community influences and stay tuned into what others are concerned about. Haselkorn also suggests that people interested in becoming thought leaders establish themselves by blogging on their own website and on other sites as well.

In terms of the future of marketing, Haselkorn says, “Everything is visual. It’s about visual storytelling. It’s about creating a compelling story either for your brand or business.” She encourages business owners to humanize their situation by using visuals.

I’ve learned from experience that creatives, especially videos, are the best way to connect with an audience. Videos allow us to connect with the viewer on a more personal level. They also are one of the best ways to demonstrate a product, add emotion to the messaging or tell a story. Videos don’t need to be professionally produced anymore to be effective. A smartphone, webcam and a quality microphone will work in many instances.

Watch more videos from MetroNY on their YouTube channel. 

Related: How to Use Social Media as a Public Relations Tool

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur