Do You Have a 'Never' List? How to Maintain Your Brand Integrity by Saying No.
Grow Your Business, Not Your Inbox
You have to be willing to do whatever it takes to create a successful business. Sometimes, that means saying no.
More isn't always better, especially when a particular opportunity goes against your brand's identity. For example, when Natalie MacNeil went to a casino, she found slot machines with Ellen DeGeneres on them. This seems contradictory, as DeGeneres is best known for her positivity and philanthropy, not for gambling, and the effect was jarring for MacNeil.
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