Integrity

Do You Have a 'Never' List? How to Maintain Your Brand Integrity by Saying No.

Sometimes the things you pass up are more important than what you do.
Guest Writer
Author and Emmy Award-winning media entrepreneur
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You have to be willing to do whatever it takes to create a successful business. Sometimes, that means saying no. 

More isn't always better, especially when a particular opportunity goes against your brand's identity. For example, when Natalie MacNeil went to a casino, she found slot machines with Ellen DeGeneres on them. This seems contradictory, as DeGeneres is best known for her positivity and philanthropy, not for gambling, and the effect was jarring for MacNeil.

That's why she recommends that entrepreneurs make a list of things they will never do, even if they think it might help the business. That way, you can maintain brand integrity and grow long-term.

Watch the video to learn more.

Related: 5 Ways to Carve Out More Creative Time for Yourself

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