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I Spent $400,000 on Facebook Fans. Here's Why You Should NOT Follow My Lead.

I have 900,000 Facebook fans, but they don't convert into traffic for my website.
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel explains how he spent $400,000 on fans for his Facebook page, and why it was a waste. 

When Patel started using this strategy, he had over 100,000 visitors to his website each month from Facebook. However, when the social network changed its algorithm, making it more difficult to drive traffic from a fan page, his return on investment fell dramatically.

That's why Patel advises others to use Facebook advertising for products or services, not fan pages.

Click play to learn more about how you can avoid the same pitfalls.

Related: Looking to Get More Traffic to Your Website? Here Are Some Creative Ways to Do It.

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