One Simple Trick You Can Use to Grab People's Attention

You can't make a sale if you don't have someone's interest.
Contributor
Founder of Ambitious.com
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Greg Rollett does enough appearances and public speaking events to know that he can't rely on a host or MC to introduce him everywhere he goes. Some of those hosts will be able to draw an audience in, but some won't. So, he's taught himself how to start each speech by talking about a relatable moment from his past -- when he was in a rap group and decided to focus on producing video content in order to increase his branding.

Then, he relates that early experience to his audience's current need to make more videos. That way, he draws them in by presenting himself as someone who has been in a similar situation and overcome it.

Click play to learn more about how you can make your sales and coaching approach more, well, approachable.

Related: The Best Places to Distribute Your Online Video Content

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