Promoted Content

Be Human and Inspiring: How to Master Social-Media Marketing

While social media can be fun, remember that you're sharing and communicating with actual people, not just handles and avatars.

Social media has always had a love affair with food. No one knows this better than Rachel Drori, co-founder of whole-food smoothie and soup delivery company Daily Harvest, which has created a mouthwatering Instagram feed.

No matter if your industry is food or something not deliciously visual, Drori knows first-hand what it takes to build and grow a vibrant presence on social media. “Know your audience, be scientific about what’s resonating with them and, most importantly … remember that there are people on the other end who have opinions and thoughts and who love to share,” she says.

Drori shares some of her best social-media fundamentals in the video above.

Brought to you by Spark® Cash from Capital One®.  With Spark® Cash, earn unlimited 2% cash back on all your purchases. That’s cash that you can reinvest into your business. Learn more at

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.