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Be Human and Inspiring: How to Master Social-Media Marketing

While social media can be fun, remember that you're sharing and communicating with actual people, not just handles and avatars.
By Entrepreneur Partner Studio Staff

Social media has always had a love affair with food. No one knows this better than Rachel Drori, co-founder of whole-food smoothie and soup delivery company Daily Harvest, which has created a mouthwatering Instagram feed.

No matter if your industry is food or something not deliciously visual, Drori knows first-hand what it takes to build and grow a vibrant presence on social media. “Know your audience, be scientific about what’s resonating with them and, most importantly … remember that there are people on the other end who have opinions and thoughts and who love to share,” she says.

Drori shares some of her best social-media fundamentals in the video above.

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