Customers

When It's Time to Fire Your Own Paying Customers

Get the audience and customer base that fits with and appreciates your product.
VIP Contributor
Startup Mentor, Entrepreneur, CEO of Alley
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jason Saltzman sits down with Jonathan Kim, co-founder of Appcues. When Appcues launched on Product Hunt, a digital curation of new apps and tools, the company was flooded with product demands. 

Kim celebrated because Appcues had what seemed like a never-ending flow of users. However, Kim and the company realized that only a small percentage of people who had bought the product were actually using it. So, how did this entrepreneur change his users habits?

He fired them. Yeah, you heard that right -- he fired paying users.

Click play to learn more.

Related: What's the Best Way to Let Go of Good Employees?

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.