Why Ecommerce Brands Harry's and Warby Parker Opened Brick-and-Mortar Stores

Co-founder Jeffrey Raider discusses the importance of creating in-person experiences for ecommerce brands.

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Jeffrey Raider co-founded eyewear startup Warby Parker as an ecommerce company while still in college in Philadelphia. After the company sold out of glasses set aside for at-home trials, Raider and his co-founder offered to let customers come to their apartment to try on a pair -- and people showed up. Realizing they were on to something, Warby Parker continued to provide customers with an in-person experience once it moved to New York, and now has around 60 stores. Raider followed a similar strategy at his next company, shaving startup Harry's. Click play to learn more.

Related Video: What Happened When This Shaving Startup Bought a 100-Year-Old German Manufacturing Company

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