Taking Risks

Why Cutting Off 50 Percent of Its Revenue Stream Was the Best Choice for This Chocolate Company

After a turnaround, World's Finest Chocolate recommitted to its core mission.
Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In 2002, Eddie Opler took over as CEO of his family's business, World’s Finest Chocolate, during a time of financial struggle. There was an apparent need to shift from a business model of survival to one that supported the company’s core mission. For Opler, a choice to cut off 50 percent of his company’s revenue stream to refocus the vision ultimately turned his business around for the better. Click play to learn more about Opler’s commitment to transparency.

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Related: You Probably Became an Entrepreneur Because of a Gut Decision. You Should Continue to Trust That Gut Feeling as You Build Your Business.

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