Diversify

How This Entrepreneur Diversified His Business When His Industry Was Turned Upside Down

The Affordable Care Act caused upheaval in the healthcare industry. Here's how one business leader dealt with the change.
Guest Writer
1 min read
Opinions expressed by Entrepreneur contributors are their own.

When the Affordable Care Act was introduced, the insurance industry was turned inside out and upside down. For Brandon Cruz, his company GoHealth was directly affected. As president of the company during this tough time, it was clear that GoHealth needed to diversify what it had to offer its consumers. Click play to learn more about how Cruz diversified his business to prosper during a time of difficulty.

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