How to Differentiate Your Brand With Customers Who Crave Experiences

One hotel brand found its guests want a special experience at each location.

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For 11 years, Vamsi Bonthala has been leading Arbor Lodging Partners as CEO. Arbor Lodging is a Chicago-based national owner and operator of hotels that unites the best practices of hotel operators and institutional investors to effectively underwrite and execute investments in the lodging space. The hotel industry is currently transitioning from a brand-centric to experiential world, meaning each customer experience needs to be long-lasting and special. Click play to find out more about how Bonthala is differentiating his hotels in a transitioning industry.

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Related: How This Business Leader's Focus on Local Turned His Business Around

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