My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Branding

Your Competitive Advantage Is Not Your Product -- It's Your Story

Customers aren't loyal to a product. They're loyal to what's behind the product.
VIP Contributor
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Ken Schmidt, former director of communications for Harley-Davidson, sat down with Entrepreneur Network partner C-Suite's Jeffrey Hayzlett to discuss how in order to create demand while restoring a brand’s image, you have to be not just different but original. They also discussed how companies need to be at the forefront of the marketplace and how they can achieve that by controlling the narrative, especially when looking to restore their image.

Related: Are People Born Leaders?

More from Entrepreneur

Jon Horowitz is dedicated to helping brands with grow their social footprint by aligning with influencers and creating innovative content.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur