If You're Going to Copy a Company's Marketing Strategy, Make Sure You Do It Better
Free Book Preview: Brand Renegades
In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you. Just because someone does one thing, doesn't mean you need to do the same. One man's highflying strategy may have totally a different outcome for another -- depending on the circumstances. Patel recommends, if you're going to copy someone, you should try to do it better. Make improvements that effectively make the same plan work harder and better for your business.
Want to get better at market research and figuring out what your special sauce should be? Learn more in our online Intelligence course.
Patel gives a good example from his personal experience. Before, he would spending thousands of dollars buying Facebook fans when Facebook's organic reach was at its heights. Now, Patel would not consider putting money behind such a strategy with these ads' lack of visibility.
Page emphasizes that if you're going to piggyback on someone else's strategy, you must innovate by taking what worked so brilliantly before and going even farther.
Click play to learn all of Patel's tips for an innovative marketing plan.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.