Content Creation

How to Create Emotional Content That Engages and Resonates With Your Audience

The creator and CEO of Taylor Cut Films chats with David Meltzer about his philosophy on content, and the role that perception, ego and energy play in storytelling and life.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Struggling with content creation is something that many entrepreneurs experience when marketing themselves, their product or their service, but few are able to identify the energetic reasons for their struggles. Jordan Taylor Wright’s ability to tap into the energy of an audience led to the birth of his production company, Taylor Cut Films, which creates commercials, films, music videos and much more.

Need help figuring out the right marketing message and channels to reach your perfect customer? Learn all about developing a strong marketing plan in our online Market Activation course.

Wright’s unique perspective has led to him taking on projects for top artists including Justin Bieber, Usher, Jennifer Lopez and The Chainsmokers, as well as working with the world’s biggest brands. His thoughts on ego, energy and time will help you to create content that not only is beautiful, but resonates with a wide audience.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.