3 Small Marketing Changes to Make a Big Difference in Your SaaS Business

These these basic adjustments can help draw more customers and revenue.

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
CEO, Single Grain. Founder, Growth Everywhere.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

When marketing a SaaS product, there are few tips that will help you hit the ground running. For Entrepreneur Network partner Eric Siu, the first step is thinking about customer development. Customer development involves mostly reaching out to your customers and listening to what they are talking about. This can be partially listening to individual concerns with merit, and also paying attention to popular concerns from your customer base. 

From there, you can also look at cross-sells and upsells. Looking at the options to sell a product that is slightly in the wheelhouse of your product can translate to a worthwhile cross-sell. Or, if you're looking to stick to the same offering, consider upselling your product at a higher price for a larger quantity. 

Finally, Siu recommends increasing your pricing when you see fit. Looking at value first and then pricing from there can help you see a difference in your business.

Click the video to hear Siu's tips on effective SaaS marketing. 

Related: 6 Simple Strategies to Drive More Traffic to Your Content

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur