Utilizing Data to Understand Your Audience and Turn Its Members Into Super Fans

The global research director for Formula 1, Matt Roberts, sits down with David Meltzer to talk about the how Formula 1 Racing is using data to adapt their approach to market the high-octane sport.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network VIP
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

With more sports fans streaming content than ever before, teams and leagues have been forced to change their approach to distribution based on consumer habits. Formula 1 put a newfound emphasis on aggregating data on F1 fans and sports fans alike, using it to improve the experience of the more than 500 million Formula 1 fans worldwide.

Global Research Director Matt Roberts is leading the charge, cultivating a new generation of Formula 1 fans using social media, video games and other online content, with a goal of turning Formula 1 into an entertainment brand that extends beyond the races that take place.

Related: How to Make Learning Economics Easy

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur