Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

With a stronger connection comes smoother channels of sharing information.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
Opinions expressed by Entrepreneur contributors are their own.

For Entrepreneur Network partner Scott Oldford, a successful marketing strategy starts with the 3 C's: connection, conversation and community. 

Without connection and discussion among the people you're hoping to target, your business cannot generate a sense of intimacy. For Oldford, intimacy is sharing your personal story so that customers may connect with it. By telling a compelling story in the hopes of forming a connection, you will more readily be able to create value for your customers and help them in the future. 

Oldford leads this discussion into how if you are interested in creating value for your customers and also hope to enjoy your life as an entrepreneur, developing a marketing strategy that focuses in part on intimacy can launch you in the right direction. 

Click the video to hear more about Oldford's take on what connection, conversation and community can do for your business. 

Related: The 3 Almighty Currencies Your Business Should Depend On

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur