Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology

Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Miller Heiman Group has been a leader in improving sales performance for companies ranging from retail outlets to large B2B corporations since it was founded in 1960. President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly to keep up with buyers who grew to need more sophisticated solutions from Miller Heiman. He believes technology is the key to driving sales performance and will create huge opportunities in the future. Watch the video to find out what  Matthews considers to be the best business advice he’s ever received and what he believes to be the secret sauce for success.

Related: This Founder Shares the Best Piece of Advice He Ever Got

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur