Why This CEO Sees So Many Startups Get Tunnel Vision With Their Products

To communicate potential to investors, business founders should know when to refocus their mission.

Free Preview: Start Your Own Business

Submit your email below to get an exclusive glimpse of Chapter 3: “Good Idea! How Do I Know If I Have a Great Idea for a Business?
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video from Entrepreneur Network partner MaRS Discovery District, we learn how a sterling product can only take you so far. 

There is a point in a startup's life where the technology matters less and the development of the business matters more. Or, as Kerry Liu, CEO and co-founder of Rubikloud, puts it, many startups begin with a strong thesis "which they don't want to let go," even if investors fail to show interest. Businesses that see their products as one-of-a-kind should strive to take their base to the next level. 

From Liu's experience, retailers want to see the business model and the potential behind a particular product; not just invest in tech for tech's sake. 

To hear from Liu and MaRS Discovery District, click play above.

Related: This Fintech Business Pulled Off a Major Company Pivot by Believing in Great Results

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur