Startups

Why This CEO Sees So Many Startups Get Tunnel Vision With Their Products

To communicate potential to investors, business founders should know when to refocus their mission.
2 min read
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In this video from Entrepreneur Network partner MaRS Discovery District, we learn how a sterling product can only take you so far. 

There is a point in a startup's life where the technology matters less and the development of the business matters more. Or, as Kerry Liu, CEO and co-founder of Rubikloud, puts it, many startups begin with a strong thesis "which they don't want to let go," even if investors fail to show interest. Businesses that see their products as one-of-a-kind should strive to take their base to the next level. 

From Liu's experience, retailers want to see the business model and the potential behind a particular product; not just invest in tech for tech's sake. 

To hear from Liu and MaRS Discovery District, click play above.

Related: This Fintech Business Pulled Off a Major Company Pivot by Believing in Great Results

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