This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business

Staying new is one of the biggest challenges for businesses looking for longevity.

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Agency H5 is a marketing communications and PR firm specializing in storytelling and brand strategy. Founder and CEO Kathleen Henson found it to be challenging to stay new and fresh within the changing digital marketing age, but has navigated the issues usefully to keep Agency H5 relevant after 18 years in the business. Click play to find out what core value Henson considers to be most important to her and her business and what it has done for the success of Agency H5.

Related: Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur