Artificial Intelligence

The Real-World Applications of Artificial Intelligence in Marketing

Will robots truly take over the work of humans?
VIP Contributor
2 min read
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In the latest installment of CMO Review with Erik Huberman, presented by Entrepreneur Network partner Business Rockstars, Huberman covers the real-world connection between artificial intelligence and marketing. Huberman says the future of marketing is influenced by artificial intelligence. He notes that though the term "AI" is widely used in marketing, there is nothing truly artificially intelligent just yet. These tools are technically at the intelligence of a mouse. 

Rote tasks that do not require a high-level of mental assertion will start moving under the responsibility of computers 

The downfall of AI is that it is not properly suited to pick up nuances, like humans can. So, for computers to truly match the level of human employees, it may take decades for the technology to catch up. 

Click the video to hear more from Business Rockstars and Huberman.  

Related: When Your Business Is About to Hit a Wall, Figure Out What You Need to Change

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