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Expansion

How this Frozen Yogurt Brand Planning to Expand in Asia

Growing preference for the low calorie, high protein dessert is driving the market for this dessert
Former Features Editor, Entrepreneur Asia Pacific
1 min read

Growing preference for low calorie, high protein dessert is driving the market for frozen yogurt across the world.

A report by Precision Reports, Global Frozen Market—Segmented by Distribution Channel and Geography-Growth, Trends, and Forecast (2018-2023), says the market, valued at US$ 1,408 million in 2017, is witnessing a CAGR of 3.4 per cent during the forecast period, 2018-2023. 

We spoke to Enrique Megia, director of operations and supply chain at D + 1 Holding, and David Lopez, international manager, D + 1 Holding, at the Franchise India Expo 2018 to know their strategies for expanding their frozen yogurt brand, Yolé, in Asia.

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