This CMO Took Her Love for Hard Science and Made It Work for Her Startup's Creative Marketing

Aleksandra Strub talks about how her ideas about marketing evolved over time.

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In this video, Entrepreneur Network partner Business Rockstars talks with Aleksandra Strub, the CMO of Imperfect Produce, a company that offers delivery of "imperfect" produce for a reduced price and at the same time works towards fighting food waste.

Strub comes from a data background and says she always looks at things through a data lens. Strub admits that, not coming from a marketing background, she originally thought of marketing as an area of business based off visual components and messaging, when in reality, it is the meaty center of how a company interacts with its customers. 

Click the video to hear more Business Rockstars' discussion with Strub. 

Related: 3 Female-Friendly Fundraising Options You Should Know

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