10 Videos & 1 Million YouTube Subscribers. What's the Game?

Rapper Dino James' over 1 million subscribers on YouTube with only 10 songs released is a testimony to his huge fan base

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Indians harbour a special love of music. Every nook and corner of the country reverberate a vibrant melody, different from the other. While the nation will always lead in terms of classical music, the western style of singing has started making inroads in our diversity, which has accepted the concept wholeheartedly.

Swaying to the beat of the contemporary music, the millennials today are especially fond of raps. The clever poetry with rhyming lyrics has become a rage among the youngsters. Many Indian artists including Honey Singh, Badshah and Raftaar have already established themselves as a renowned rapper in the music industry.

However, the netizens are currently taken by an emerging star who has proved his mettle on his own. Without any godfather and strong backing, a boy from Bhopal wrote his own destiny and is today among the most followed rappers in the country. Dino James is an inspiration for every youngster who had setbacks in life.

Heartbroken, de-motivated and depressed, James had battled an arduous phase where suicide seemed like an easy way out. That was until he took things into his own hands and used music as a source to vent out. A journey which started a few years back by a small town man has so far inspired over 50 million viewers on YouTube.

With the unique style of writing motivational anthem like rap songs, James beautifully addresses the extremities people face at a very young age in life. Despite what life threw at him, his spirit of “never giving up” saved him from self-destructive ideas. The iconic lyrist, composer and rapper have over 1 million subscribers on YouTube with only 10 songs released, which in itself is a testimony to his huge fan base.

Taking Inspiration from Life

Like any loved artist, James takes inspiration to go on from his audience. “They welcomed me into their lives with open arms. They inspired me to keep going on. And I never gave up,” he shared. His honesty and originality have empowered him as an artist whereas his decision to speak about real life incidents and topics close to his heart became his recipe to woo the Indian music enthusiasts. “Money can't buy their love.”

Winning Hearts

Upon looking at the rate of his success, people get doubtful but James is certain that if there were any malicious activities involved in his popularity, “I wouldn't have been able to make my mark. The best way to win subscribers is to win over their hearts.” And won he has, millions of hearts from all over the world. With the support from his team, which he proudly calls a tightly knit family of like-minded individuals, he has come a long way but a long distance is yet to be crossed.

Journey of Self-discovery

James has seen extremely tough times in life. Battling through depression and struggle as a musician, he had once lost himself in alcohol. However, that phase helped him gain a lot of perspective and clarity in life. “That was a time of utter chaos but I discovered the depth of human emotion at that time. This helped me write better songs and deliver deeper and meaningful music. I am whatever I am because I went through the grind,” he shared.

Quick 5 with Dino James

Favourite Rapper: Eminem

Favourite Songs (by self): Maa and Hancock

Competition From Foreign Players: Hindustani Bhi Kisise Kam Nahi! (Indians are not less than anyone)

Unconventional Songs: Nothing Can be Pushed Under a Rug

Life Mantra: Never Give Up


Jim Belushi Reveals the Hardest Thing He's Ever Done

The actor-turned-entrepreneur, who stars in the second season of his reality series Growing Belushi, says the Green Rush has been more like a crawl, but it's well worth it.

How This Clothing Designer Launched a Side Hustle Making Customizable Grazing Boards

The founder of ME'N'U Grazing LA shares her side hustle journey and her advice for anyone thinking about starting their own business.

Going Public Series Premiere, Watch and Click-to-Invest Now on Entrepreneur.com!

Get ready to watch the first of its kind show where viewers can invest in featured deals while they watch!

Delivering Hospitality to Online Audiences

Interview with Garry Kanfer (Kissaki Sushi) about digital marketing and delivering the restaurant experience to customers at home.

Why This Mom Entrepreneur Is All About Quarterly Planning

The founder of Hustle Like a Mom shares her tips for working moms trying to run a business between drop-off and pick-up.

Build A YouTube Following With Authentic Content

Interview with YouTube Star Sam Zien The Cooking Guy about growing his popular YouTube channel and restaurant empire.

This Celebrity Talent Manager Is Offering a 12-Step Online Course on the Business of Acting

Jamie Freed is known for discovering Selena Gomez and managing celebrities like Paris Hilton. Now he's helping actors learn about the business of acting through his 12-step online course.

Video: Random Act of Kindness at Dollar General Store Goes Viral

Cashier wins hearts with her display of compassion at an Illinois store.

This Entrepreneur's Charity-Driven Startup Was Acquired in Less Than 2 Months

The founder and CEO of CharityPops NFT talks about how his company gives back to charities and how his platform got acquired in under 60 days.

This Company Just Launched a Comprehensive Label for Measuring a Fashion Product's Impact on People and the Planet

While we're used to seeing nutrition labels on food, the founder and CEO of Nisolo says he created the sustainability facts label to protect people and the planet.

She Brought a Baby to the Boardroom While Asking for $1 Million. There's No Way That Worked...Right?

Would you dare to try the high-risk, high-reward strategy of bringing a small child to your investment pitch?

Want to Sell Better Through Your Online Store? You Might Be Overlooking This Important Aspect of Digital Marketing.

The founder and CEO of QMocha explains how his Shopify app will work with your existing product images.

This Mother and Entrepreneur Wrote a Book to Help Adults and Kids Learn About Their Microbiome

The founder of Seed Health and author of 'A Kids Book About Your Microbiome' shares why she's empowering each of us to see ourselves as superorganisms.

You've Got a Great Invention. Now How Do You Get People to Buy It?

It's a good idea to start a business by solving a problem, but make sure to consider who is actually paying for your solution.

How to Create Video Content People Will Actually Watch

The founder of Patrice Poltzer Creative shares video tips that will help you attract your audience and keep them engaged.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.
  • Watch our staff interview top entrepreneurs and report on location in these Entrepreneur.com exclusive videos.