How the Subscription Model Upended (and Helped Realign) This Startup

The Bulu Box founders talk about the need to pivot their business.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Paul Jarrett grew up in a trailer park in Lincoln, Nebraska. By the third grade, he was selling novelty items to classmates. He met his wife, Stephanie, in college, and they worked together at several advertising agencies. After finishing a half-marathon in San Francisco, Stephanie and Paul noticed that the companies that were giving away promotional items to runners were not collecting any information, which sparked the idea for Bulu Box, one of the very first subscription boxes. Within 60 days of conception, Stephanie and Paul deposited their first million from a group of Nebraska based angel investors. Today, Bulu Box offers private label subscription boxes for major companies like GNC, Disney and Crayola, bringing in over $50 million in annual gross revenue, with that number expected to double by 2020. 

Related: How This Husband-and-Wife Team Grew a B&B Empire

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Save on an annual Entrepreneur Insider membership through 5/8/21. For just $49/yr $39/yr, you’ll enjoy exclusive access to:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur