A Former Model's Journey to Cosmetics Entrepreneurship

Ashley Peterson, the founder of Elizabella Cosmetics, talks about establishing a brand in a competitive industry.
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Ashley Peterson, former model and founder of Elizabella Cosmetics, discusses the insights she’s gained about growing a business from her experience launching her first entrepreneurial venture. She covers topics such as balancing a startup business with a busy family life, creating sustainable growth without over-extending and overcoming a fear of the unknown as a first-time entrepreneur.

Peterson and host David Meltzer discuss the role that mentorship plays for entrepreneurs, future plans for the expansion of Elizabella’s product lines, as well as how she can effectively scale the business moving forward. They also share their thoughts on the importance of building a strong personal brand as the leader of an organization.

Related: The Habits of an Entrepreneur Power Couple

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