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Business Model

Do You Know When It's Time to Make a Pivot?

Successful entrepreneurs know how to recognize when the original plan is not working.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with James Glover, one of the founders of marketing software business Coherent Path. 

Glover and his co-founder first began working together at a software company, Memento. Eventually, they changed directions to perfecting an email platform for retail businesses.

Glover and his partner arrived at this decision by targeting a problem that needed real-time assistance. This, inevitably, helped the team grow revenue and improve the company. 

Click the video to hear more from Glover about his entrepreneurial journey. 

Related: Why Ambition Is Nothing More Than a Willingness to Fail

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

 

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