Subscribe to Entrepreneur for $5
Subscribe

What Does It Take to Turn a Good Idea Into a Successful Business?

This founder breaks down how she developed her business model and marketing campaigns.

By
Opinions expressed by Entrepreneur contributors are their own.

In this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams sits down with Suzy Batiz, the founder of Poo-Purri. Batiz explains that one day, she had an idea to combine essential oils and cover unfavorable bathroom odors. She says she never expected the idea to become a business. 

She first began growing the idea by sharing it with 10 friends, who all continued to share Poo-Purri among their social circle. Shortly after sharing it with her friends, one of her customers connected Batiz with a shop owner who agreed to sell Poo-Purri in her store. 

Adams and Batiz go on to discuss some of the best marketing tactics they've encountered as business owners. Often, great marketing comes mostly through word-of-mouth, which stems from having a great product.

Click the video to learn more. 

Related: All Entrepreneurs Have 2 Opposing Mindsets. Which Is Right for You?

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel

Latest

You've Got a Great Invention. Now How Do You Get People to Buy It?

It's a good idea to start a business by solving a problem, but make sure to consider who is actually paying for your solution.

How to Create Video Content People Will Actually Watch

The founder of Patrice Poltzer Creative shares video tips that will help you attract your audience and keep them engaged.

This Entrepreneur Maxed Out His Credit Cards to Build a Business That Helps Companies Protect their Data

The president and CEO of Data443 shares how his company secures and manages organizational data wherever it exists.

How This Doctor-Turned-Entrepreneur is Trying to Change the World Through Play

The CEO of In KidZ shares how she's trying to make inclusion a daily part of family life with her culture-focused company.

How to Lead Calmly and Effectively While Your Business Experiences Growth

The co-founder and CEO of Komodor discusses his company's journey and his advice for entrepreneurs who find themselves in the spotlight overnight.

This Meta Leader Has Interviewed More Than 300 Job Candidates. Here are Her Pro Tips to Help You Nail Your Next Job Interview.

Meta's head of Global Environmental, Social, and Governance Business shares her dos and don'ts when it comes to the phases of a job interview.

This No-Code Platform Just Closed a $55.5 Million Round B

The co-founder and CEO of EasySend shares how his company creates digital customer journeys and his advice for entrepreneurs looking to break through the noise.

This SaaS Founder Sold His Business to Oracle for $9.3 Billion

In November 2016, NetSuite was acquired for $9.3 billion. Founder Evan Goldberg explains how it happened.

These Founders Started Their Company With a $300 Investment. They've Now Done $1 Million in Profits.

Watch this exciting episode of 'Entrepreneur Elevator Pitch' to learn about Canadian legging company Rose Buddha and see which hopefuls are able to land investor capital.

This Digital Campaign Celebrates the Fast-Growing Workforce of Web Creators

Elementor's VP of Marketing discusses the company's digital campaign and how web creators fit into the larger creator economy.

Watch the 60-Second Pitch That Landed a $500,000 Investment

Find out which companies impress our investors on another exciting episode of 'Elevator Pitch.'

Why This CEO Believes Entrepreneurship Is as Important to Learn as Geometry

Ayele Shakur shares her bold plan to make entrepreneurship education a requirement for high-school students and explains why business leaders should get on board.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.
  • Watch our staff interview top entrepreneurs and report on location in these Entrepreneur.com exclusive videos.