My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Personal Branding

Why Tenacity Is the Foundation for This Entrepreneur's Personal Brand

This fitness entrepreneur and performance coach talks about the importance of tenacity in business and in life.
VIP Contributor
Entrepreneur, CEO and Founder, Sports 1 Marketing
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Jennifer Cohen is an author, fitness expert and entrepreneur discusses her unique career pathway, from her beginnings working in sales for the Toronto Raptors, to landing in the music industry and then building her personal brand in fitness and health. She shares how she carved out a marketing consultant position for herself, the process of landing endorsement deals with major sponsors and why work-life balance doesn’t exist for her.

Cohen and The Playbook host David Meltzer also highlight the characteristic of tenacity and how it allows entrepreneurs to survive and thrive in today’s business landscape, as well as the role that consistency plays in terms of personal growth.

Related: How Authenticity Makes a Difference When Marketing Niche Brands

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur