#DigitalStrategy: 4 Ways in Which Digital Marketing Provides Flexibility across Channels
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The phrase surgical strikes entered our lexicon with the US-led war on terror, however, the term also aptly describes how digital marketing works. Reaching consumers in such a manner is vastly more efficient than using traditional media channels.
With awareness of digital media increasing, a glaring drawback of using traditional media to advertise has become obvious. The progress of a digital campaign can be tracked in real time down to individual inquiries, while a traditional campaign blankets an entire region without providing adequate feedback.
Digital marketing allows brands to pull consumers quickly. While using traditional channels, consumers have to be convinced to buy a product; digital marketing allows consumers looking for a product or service to quickly find the best seller.
Today even small brands can become immensely successful if they create a narrative that resonates with consumers. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.
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