#DigitalStrategy: 4 Ways in Which Digital Marketing Provides Flexibility across Channels

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Entrepreneur Staff
Former Features Writer
1 min read

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Cost Management

The phrase surgical strikes entered our lexicon with the US-led war on terror, however, the term also aptly describes how digital marketing works. Reaching consumers in such a manner is vastly more efficient than using traditional media channels.

Progress Tracking

With awareness of digital media increasing, a glaring drawback of using traditional media to advertise has become obvious. The progress of a digital campaign can be tracked in real time down to individual inquiries, while a traditional campaign blankets an entire region without providing adequate feedback.

Customer Reach

Digital marketing allows brands to pull consumers quickly. While using traditional channels, consumers have to be convinced to buy a product; digital marketing allows consumers looking for a product or service to quickly find the best seller. 

Brand Narrative

Today even small brands can become immensely successful if they create a narrative that resonates with consumers. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos. 

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