How to Improve Your Business and Add Value for Your Customer

Your customers may not explicitly express it, but what they really want is value.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
VIP Contributor
Chairman and CEO of Brian Tracy International, Speaker and Author
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Brian Tracy notes that some of the best ways to differentiate your business from its competitors include speed, surprise and concentration. In particular, improving your company's speed can be important because people perceive a correlation between a product's convenience and its value.

Value is up to the customer's discretion, and, more often than not, value is equal to more than quality. To successfully add value to your business, Tracy recommends a few improvements, like working on your product's ease-of-use and creating compelling packaging.

Click the video to hear more. 

Related: These 10 Bad Habits Are Standing in the Way of Your Success

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

More from Entrepreneur

Learn how to get your own business launched with our on-demand start-up course. Whether your ready or just thinking about starting your own business, get started for free with our first 3 lessons and receive a personalized 1-page business brief.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Let us help you take the NEXT step. Whether you have one-time projects, recurring work, or part-time contractors, we can assemble the experts you need to grow your company.

Latest on Entrepreneur