How These Athleisure Founders Integrated Philanthropy Into Their Business

These sportswear designers talk about building a brand community and working toward a positive cause.

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In this video, partner Business Rockstars speaks with the co-founders of the athleisure , Legends, to discuss their ability to leverage their resources to build a philanthropic brand. Part of their winning formula includes working with high-performing athletes and using the training facility owned by star, .

Additionally, the brand's melding of athleisure and high-quality cuts and fabrics help differentiate the product.

The team admits they have also experienced their moments of self-doubt -- especially when putting something new and unexpected out into the market. To combat uncertainty and build goodwill among their fans, the Legends founders focus on a thriving brand community by turning to their resources and celebrity connections. 

Click the video to hear more. 

Related: If You Want to Disrupt an Industry, You Need to Evaluate the Originality of Your Idea First

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