Subscribe to Entrepreneur for $5

Follow the 3 Ps to Grow Your Social Media Influence

Pursue your purpose, passion and partnerships.

Opinions expressed by Entrepreneur contributors are their own.

If you want to build up your personal brand and gain influence online, you don’t need millions of followers, but you do need a clear reason for people to listen to and engage with you. In my case, I’ve built up my influence on social media over the years by being honest and transparent about my life while doing my best to offer valuable marketing insights to my audience. I try to stay in my lane as a social media marketing expert, rather than trying to be an influencer on every topic.

If you want to build a stronger personal brand and have more influence, make sure you have clear intentions about what you want to be known for so you can go full speed ahead toward that goal. While many people wish there was a quick-fix way to grow their social media influence — and think if they only knew the secret they could snap their fingers and gain traction — the reality is that building your influence takes a ton of time and commitment. Having influence depends on more than the quality of your content; you also have to be good at interacting with others online and forge quality partnerships to expand your reach, and that’s something that takes time and genuine effort to build.

While it’s possible to buy your way to some level of influence by advertising on social media, you’re more likely to build and sustain a quality influence if you’re patient and willing to put in the effort. In doing so, make sure your content and your interactions online include these three Ps:

1. Purpose

With the social media landscape being as crowded as it is, you need to have a clear purpose for everything you do online in order to eventually stand out. With each post and with your overall strategy, make sure you know what you’re hoping to achieve and that you can bring a unique perspective. Don’t just post a link and hope for the best. Think about how what you share can further your overall goals, and think about the best way to get there before posting.

2. Passion

Related to purpose is passion, as you need to be enthusiastic about what you’re sharing online. For example, if your purpose is to grow your influence as a digital marketing expert, but you don’t really find the subject that exciting, then it’s hard to create content and interact with others in a way that gets them excited about engaging with you. People can tell whether you’re passionate about what you share, so make sure your purpose aligns with your passions.

3. Partnerships

If you have a purpose and a passion, you may be able to organically grow your reach, but you can go even further if you have the right partnerships. That’s how I’ve been able to expand my reach and gain quality interactions, and I’ve been able to work with my partners because they see my purpose and passion for helping others become better marketers.

Brands are always looking for quality content, so reach out to ones where you think you can add value. In addition to guest writing for other sites, you could also try strategies such as asking an influencer or someone at a brand that’s better known than you to be interviewed in an article or podcast you’re working on. While you won’t catch the big fish right away, if you start with partners a little bit above your current reach, eventually you can work your way up and partner with more prominent brands that can help you exponentially grow your influence.

Remember, the goal isn’t having the most followers, but rather creating quality content to build a quality audience where you have real influence. Be real in your interactions and build quality relationships with others online so that your audience wants to continually engage and spread the word about what you’re sharing. Anyone can have social media influence, but not everyone needs to be an influencer. It’s up to you to decide whether it’s worth it to put in the time and effort to build up your personal brand. If you do want to go down this path, make sure you have a clear purpose and passion, and focus on building quality partnerships to grow your influence over time.

Watch more videos from Carlos Gil on his YouTube channel hereFollow Carlos Gil on Instagram @CarlosGil83.


This Entrepreneur Maxed Out His Credit Cards to Build a Business That Helps Companies Protect their Data

The president and CEO of Data443 shares how his company secures and manages organizational data wherever it exists.

How This Doctor-Turned-Entrepreneur is Trying to Change the World Through Play

The CEO of In KidZ shares how she's trying to make inclusion a daily part of family life with her culture-focused company.

How to Lead Calmly and Effectively While Your Business Experiences Growth

The co-founder and CEO of Komodor discusses his company's journey and his advice for entrepreneurs who find themselves in the spotlight overnight.

This Meta Leader Has Interviewed More Than 300 Job Candidates. Here are Her Pro Tips to Help You Nail Your Next Job Interview.

Meta's head of Global Environmental, Social, and Governance Business shares her dos and don'ts when it comes to the phases of a job interview.

This No-Code Platform Just Closed a $55.5 Million Round B

The co-founder and CEO of EasySend shares how his company creates digital customer journeys and his advice for entrepreneurs looking to break through the noise.

This SaaS Founder Sold His Business to Oracle for $9.3 Billion

In November 2016, NetSuite was acquired for $9.3 billion. Founder Evan Goldberg explains how it happened.

These Founders Started Their Company With a $300 Investment. They've Now Done $1 Million in Profits.

Watch this exciting episode of 'Entrepreneur Elevator Pitch' to learn about Canadian legging company Rose Buddha and see which hopefuls are able to land investor capital.

This Digital Campaign Celebrates the Fast-Growing Workforce of Web Creators

Elementor's VP of Marketing discusses the company's digital campaign and how web creators fit into the larger creator economy.

Watch the 60-Second Pitch That Landed a $500,000 Investment

Find out which companies impress our investors on another exciting episode of 'Elevator Pitch.'

Why This CEO Believes Entrepreneurship Is as Important to Learn as Geometry

Ayele Shakur shares her bold plan to make entrepreneurship education a requirement for high-school students and explains why business leaders should get on board.

How this Healthcare Entrepreneur is Disrupting the Fertility Space

The Founder and CEO of Inception Fertility shares how his family's road to parenthood inspired a brand that's making fertility treatment more accessible and the patient experience at the heart of what they do.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.
  • Watch our staff interview top entrepreneurs and report on location in these exclusive videos.