How This Superfan Landed His Dream Job

Ronnie "2K" Singh talks about his unusual path to working for 2K Sports.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network VIP
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Ronnie “2K” Singh, Director of for 2K, talks about:

  • What it was like dropping out of Columbia Law School to take a job with a women’s team [3:21]
  • Why you shouldn’t focus on immediate gratification and why you need to look at the long run [8:20]
  • The storytelling challenges that marketers face in traditional sports and [11:51]
  • How NBA2K games help retired players like continue to stay relevant [14:53]

Related: How to Form Better, Healthier Habits

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Discover the franchise that’s right for you by answering some questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur